Engaging with your audience through email is so important to keeping them updated on your service. It is also one of the best ways to communicate and reduce churn of your users.
Because if they are not receiving information on how to make the most of something, or what is the next best thing, how can you expect them to continually use your brand.
I thin it is really important that you do not put all of your customers into one basket. You need to find angles which interest each group. That will be different across all of your industries. But ultimately the purpose exists to provide relevant content to the correct people.
You are not able to send individual email, this is not practical. So find a number of segments which is manageable but still variable.
1. Start with Clean Data
This is a very important factor which is often ignored. To start for segmentation, you should have clean, formatted and structured data. Using outdated or duplicate data can only damage the campaign and yields no particular benefits for the businesses. That is why you should have clean data to start with.
2. Capture the Right Data
Next is to capture the right data. One way is to include such an option which makes it easy to collect the data. For example, when you sell products or services to the buyers, do collect relevant information. It will be your original and correct data which can provide great support in segmentation.
3. Create Customer Personas
Knowing your enemy is the best wisdom as it enables you to understand what you should have to compete. The same is the case for your consumers. You should create perfect customer personas because it will let you understand the customer needs and what you should provide them. Include relevant details and information when you create the buyer personas.
4. Create Your Content
Next comes content creation in this list of email marketing segmentation. It will be helpful to create the relevant and accurate content for each group. Content has always remained the most important factor in any marketing campaign. Segmenting email marketing also requires targeted content of the highest quality.
5. Do the Simple Firmgraphics
Firmographics is a great idea when it comes to data collection. It has been seen many marketers collect basic data but ignore firmographics. However, the experts recommend to use it as it provides better and more detailed insights into the customers and is helpful in collection of relevant data.
6. Move to Advanced Segmentation
So far we discussed the initial level of segmentation. When you are done with this, you should move to the advanced level. That is to collect information and data by regions based on address, perform surveys and collect data about the customers who downloaded something or used your products. These inputs will make your campaign quite better.
7. Use Email Marketing Tools
So far you are done with data collection. Now starts the important phase and that is to send emails to the buyers or customers. For this, you will need an email marketing tool. There are a number of apps or software which are effective for email marketing. You can choose any of the tool for sending emails. Website visitor tracking tools can give amazing insights to your user base. Return customers and new ones.
8. Measure and Optimize
As you will start sending emails to the customers, you will get data. You will find out how customers interact with your emails. Such details and information will be available to you. Now you should measure the performance and try to optimize it for better outcomes.
9. Discover New Opportunities
The segmentation of your email marketing you should not stop here. Rather, you need to explore new opportunities for your business so that you can create better campaigns and target more customers in different ways.